LEV INS Pension Ins - part of the LEV INS Group

In the year of its 30th anniversary, the LEV INS Group is taking an important step forward with the introduction of new names and brands for their life insurance and pension insurance companies, as a continuation of the philosophy and a part of the future development of the Group.

More than eighteen years after its establishment, the Pension Insurance Institute (POI) is entering a new phase of its development and, starting as of April 2026, will operate under the name LEV INS Pension Ins. The move is part of a broader transformation of the group’s corporate vision, which also includes the recently launched rebranding of LEV INS Life. With these steps, the group is expanding its operations and strengthening its market presence through these three companies: LEV INS, LEV INS Life, and LEV INS Pension Ins.

The new branding reflects the commitment to strengthen synergies between non-life insurance, life insurance, and pension service offerings by combining the expertise and resources of the companies into a unified, coherent strategy. Through this transformation, the group will be able to offer a broader range of products and integrated solutions tailored to both individual and corporate clients. The goal is to provide added value, service excellence, and comprehensive care for people at every stage of their lives.

There will be no changes to current services or contractual terms for the customers and partners of LEV INS Pension Ins. The company will continue to deliver modern and flexible solutions in pension insurance, with a focus on providing informed decisions, sustainable planning, and a personalized approach to each customer.

“The new name and brand identity of LEV INS Pension Ins is a logical step after eighteen years of operation and expertise in the field of pension insurance. This strategic rebranding transformation represents a key milestone in the development of our group. It allows us to build on our cumulative experience and provide even more integrated solutions for the long-term financial security of individuals and the community in which we live - both today and in the future“, stated Valentin Iliev, CEO of LEV INS and Chairman of the MB of LEV INS Pension Ins.

The new strategic approach to expanding the brand at the group level is a logical continuation of LEV INS’s evolution over the past 30 years — a period during which the company has consistently expanded its operations and established its role as a partner offering comprehensive care for the security of its customers and society as a whole, in line with its mission: We Protect What Matters.